Legacy appeal
It’s a balancing act for brands – dust off out-dated elements but hold on to trusted heritage. We explore how to do just that, while still appealing to next gen shoppers.
Retail
Embracing younger generations
As Generation Z and young Millennials become significant consumers, it’s important for large brands to elevate their strategies to drive engagement with these new demographics. What are these new shoppers looking for? Greater scam awareness and gamified shopping experiences to name just two.
To help brands navigate this shift in consumer demands, we have a range of insightful and in-depth articles, using our research from a Barclaycard-commissioned poll of 500 UK consumers.
Blink and you’ll miss it
Unlike previous generations that exhibited a herd mentality, Gen Z and younger Millennials show more independence in their shopping habits. Our research indicates that 47% of those surveyed don’t mind shopping at different stores than their friends. So, to attract this audience, it is crucial for brands to have their eyes open to the evolving nature of shoppers and adapt to changes to remain relevant – and authentic.
I’m here for a good time
51% of shoppers seek immersive augmented reality experiences. But retailers must blend magical moments with ensuring their customer’s digital and payment security.
Scammers gonna scam
The fear of scams has a major influence on the shopping behaviours of Gen Z and younger Millennials. Here’s how in-store can trump online for trust in a safer shopping space.
Where to head next
How Barclaycard Payments supports the retail sector
See how we can provide seamless payment solutions to meet your business needs.
How the Barclays group supports the retail sector
Explore insights into the current opportunities and challenges the UK retail sector is facing.
Our experts can help you realise your retail ambitions
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